Performance Marketing News

Successful affiliate programs that are vibrant, growing, and profitable don’t happen by accident. Gone are the days where Marketers would throw money at a campaign and cross their fingers that it will pay off. Today, there is far too much at stake. Affiliate program management takes a comprehensive strategy to drive profitable incremental revenue. Hitting […]

JEB Affiliate team leverages optimization tactics by focusing on merchandising and content publishers to drive 64% YoY growth and 44% increase in Average Order Value.

Content placements with mass media publishers Business Insider and Thrillist continue to drive traffic for KelbyOne. Targeted placements lead to higher converting traffic.

5 Must-Take Actions for Affiliate Success in the new Normal - An affiliate marketing webinar from PerformanceIn, JEBCommerce and Partnerize.

If you are still unclear on what the CCPA is and whether or not your business will be impacted, then make sure to read this post to learn how to be prepared for the future.

Top Tips from Affiliate Marketing Leaders I am sure you have asked yourself or have been asked this question more than once this year  – How do we increase sales in 2020? To answer this question, we asked industry leaders in the affiliate marketing channel how they plan to increase sales amidst ongoing changes. These […]

Affiliate marketing is built for profitability. It is performance based as the advertiser pays the affiliate a commission only once a sale has been made. So you are never paying for “potential sales” or impressions. One of the reasons CMO’s love the affiliate channel is because of this high return on investment (ROI.) JEBCommerce wrote […]

Retailers are looking to increase sales without sacrificing profits in a “race to the bottom” price war with their competitors. Brands don’t want to appear too promotional or rely solely on discounts to drive customers to their site. So how can you grow your affiliate program and drive higher ROI for online retailers? JEBCommerce worked […]

Affiliate marketing is a great channel for acquiring new customers and growing your company’s revenue. With the pay for performance model, there is a lot of potential for the affiliate channel to be a high ROI generating channel for your business. Are you getting the highest return on investment possible from your affiliate partnerships? Review […]

Answers to these questions will help you adequately plan for the performance of your affiliate program. But let's start with the ballpark figure that you might be looking for. Here is our basic rule - you shouldn't expect true performance and profitability before month 6. That is our general rule. Why? Managing an affiliate program takes time, it is resource intensive and you are dealing with a relationship based initiative. It takes time to identify partners, contact them, get them excited and get them optimized.