COVID-19

Affiliate Channel Innovation: How Retailers are Thriving during COVID-19

There are two ways people naturally react to a challenge: isolate or innovate. Within the affiliate channel there are thousands of innovators to work with at your fingertips. Instead of isolating, call your affiliates. They are on the ground with consumers and ready to innovate. As you read this, affiliates are testing offers, merchandising and …

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Should Retailers Pause Affiliate Programs during a Downturn?

Are you considering pausing or suspending your affiliate program?  While working at Coldwater Creek right after 9/11, I learned that the work we do as affiliate marketers helps people stay employed.  During that time I saw other channels like retail and catalog laying off employees, while those investing in the affiliate channel did not. I …

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How Retailers can Lower Commission Rates without Losing Affiliates

As markets fluctuate, one of the most common things retailers need to lower is their affiliate commission rates. When handled incorrectly, this change can lead to a reduction in performance – or worse affiliates leaving in droves and the downfall of an affiliate program. Affiliate commission rates are one of the first things marketing directors …

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5 Words to Strengthen Affiliate Relationships

In the following video, Jamie Birch from JEBCommerce, speaks to digital marketing managers about how to strengthen affiliate relationships. In response to the current market retailers are lowering commission rates to 0%, pausing affiliate programs or otherwise not acting as true partners with their publishers.  Put yourself in the mind of an affiliate. What does …

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