Social Media

Coupon Use – more stats from Internet Retailer

Internet Retailer released post Q4 information that I think adds even more food for thought for companies thinking of working with coupon sites and coupons in general. Fromtheir article: “21% of Top 500 e-retailers added coupons and rebates in 2008, according to data published in Internet Retailer’s 2009 Guide to Retail Web Site Design & Usability. Of the Top 500 retailers, 335 said they deployed coupons and rebates in 2008, up from 278 in 2007.” More retailers are using coupons and discounts, not only out of necessity but out of the need to stand out.

Affiliate Summit West – Las Vegas

Will you be in Las Vegas next week? Will you be attending the Affiliate Summit? If you answered yest to either of those, I’d love to meet with you. I’ve attended more affiliate summits than I can remember and each one has been stellar. The network is amazing and it is always one of my best trips of the year.

What are the earmarks of a successful Affiliate Program that allows you to stay a step ahead of your competition? Aggressive recruiting and activation. Intensive brand protection and management. Pro-active delivery of collateral and other affiliate needs. Solid relationship-building and partner-development. An Affiliate Program coordinated with your entire marketing strategy. Experienced and innovative management of …

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