Performance Marketing News

Wow, what an amazing question. Kudos to the advertiser that popped this one to our business development team last week. I think it is a vital question and one that, if you don’t know the answer to, you definitely should be asking and seeking a correct answer. You see, your affiliate channel isn’t a silo […]

Earlier this week I wrote about some of the things we discussed at AvantLink’s Future of Affiliate networking event in Vegas this past February.  One of my biggest joys is meeting amazing people in our space and spending some time getting to know them and what they do, where they’ve been and how they got […]

On February 19th, several of my team members and I flew down to Las Vegas to take part in Avant Link’s Future of Affiliate networking event.  I was honored to be included on the panel of speakers with Scott Kalbach, CEO of Avant Link, and Minh-Khue Bui, head of Partnership Development for ShopStyle.  I thoroughly […]

I’ve made them.  You’ve probably made them, and to be honest, I’ll be probably make them again.  I asked my amazing staff what they feel are the most common mistakes affiliate managers make, ie, they made, before and during Q4.  Their answers were honest and really drove home the importance and value of processes in […]

“Do something you love and you’ll never work another day in your life.” Cliché? These were the words of my late grandfather to me. The words of a family man, not entirely wealthy, but provided for his family and left a legacy worth millions. You see, my grandfather loved to help people. He worked in […]

In our second post in our series on Global Affiliate Expansion, When, Where Why How, our VP of Global Performance Marketing, Joanna Culbertson, provides a great checklist for you to use to get started.  Before moving forward on a significant and rewarding endevour such as this, you need to ask some serious questions.  Joanna walks […]

We are excited to announce our newest partnership – Bulu Box! About Bulu Box: Bulu Box is the first health, nutrition and weight loss discovery box designed to help you feel your very best! Each month, a custom box arrives filled with a new mix of 4 to 5 premium samples. Each sample is large […]

In her first of a multi-part series, our Vice President of Global Performance Marketing, Joanna Culbertson, takes on why to expand your business globally.  Follow this series as she lays out why, when, where and how to expand your business beyond your home market! Why As we all approach the halfway point in 2014 and […]

It’s early in the day on any given Monday and you grab a cup of coffee, sit down at your station and you start to go through emails.  But there isn’t much there.  You listen to voicemails, still nothing.  You look at your task list, nothing.  Your program has been running well for over a […]

One of the best ways I come up with content ideas for this blog is to answer questions our clients and employees have for me. Today I got just one of those great questions about Lifetime Value. A client was asked what their Custome Lifetime Value is. They didn’t know. It’s simply a huge issue […]