Performance Marketing News

9 Ways an Affiliate Manager Can Prepare for the Launch of a New Program

Launching a new affiliate program is an exciting time but there is a lot that goes into a successful new program launch. As an affiliate program manager, your hands are tied in a lot of ways with waiting on contracts and technical integration. However, there are a lot of things you can personally do that […]

Chasing Fireflies Affiliate Program Now Managed by JEBCommerce

JEBCommerce is excited to announce we are now managing the Chasing Fireflies Affiliate Program. About Chasing Fireflies: Chasing Fireflies celebrates childhood and the bond between parents and their children by selecting magical children’s products that will surprise and delight young and old alike. From party dresses to costumes, you are sure to find the perfect […]

Affiliate Marketing – A Marathon Not a Sprint

Often times I hear the question from advertisers, “Why does it take so long to gain traction in the affiliate program?” I decided it would be helpful to discuss this a bit since it is such a common question/concern. There are several factors that come into play before affiliates start to contribute greatly to the […]

What You Can Learn from Looking At Competitors’ Affiliate Programs

One of the first and most important things we do when onboarding a new client at JEBCommerce is take a close look at their top 5-10 competitors’ affiliate programs. Since affiliates have so many choices for which programs to join and which merchants to promote on their websites, we want to make sure our clients’ […]

The Power of a Team in Affiliate Marketing

Trends in the US show many companies are moving toward having more remote employees. According to GlobalWorkplaceAnalytics.com, the number of employees who work from home has grown by 103% since 2005 and 3.7 million employees now work from home at least half the time. While there are benefits to having remote employees, at JEBCommerce we […]

Eggnog + conference calls = success

Conference calls suck. Especially big ones with large groups of people. I have always been a fan of in-person or one on one calls, however from an efficiency standpoint, I can understand the necessity. It does not mean those big calls don’t sill suck though. I am reminded of a video that I am sure […]

Optimal Cookie Duration for my Affiliate Program

A cookie is just one or more pieces of information stored as text strings on your machine. When launching an affiliate program it’s important to get the fundamentals right. It’s also always a good idea to review the fundamentals every year or so. One of those items that you should pay close attention to is […]

How to Maximize Q4 in the Affiliate Channel

Now that Q4 is upon us, you are no doubt reviewing your final plans to knock the last 3 months of 2015 out of the park!

The Affiliate Activation Life Cycle

Like a light switch or a faucet, you simply turn on the affiliate channel and sales flow like electricity to a bulb or water into your glass. It’s very much like paid search or even catalog marketing. You spend time “running the wires” or “hooking up the plumbing”, but once it is ready to go, […]

Loyalty Affiliates – The Pants Analogy

Channel mix is an increasingly important topic for CMOs, Marketing Directors and any digital marketer. Where to put resources and budget across different channels can mean the difference between an amazing performance in 2015 and a dismal one. Your mix across affiliates is also an important concept to grapple with. What percentage of time, resources, […]