Performance Marketing News

The impact social media has had on society is undeniable. For most it is the first thing we check when we wake up and the last thing we check before we go to bed. Ah yes, social media may consume our lives but no matter where you stand on the subject it has been a […]

Last month, I wrote about how I wanted to investigate if Influencer Marketing was nothing more than smoke and mirrors (Part 1 Marketing Influencer: Friend or Foe?). I compared it to Dorothy in The Wizard of Oz and how, thanks to Toto, she and her companions uncovered that the Great and Powerful Oz was nothing […]

JEBCommerce is excited to announce we are now managing the Tailor Brands Affiliate Program! About Tailor Brands: Tailor Brands offers branding options for any business. From custom logos and PowerPoint templates to social media covers and watermarking tools, Tailor Brands has everything needed for any size of business. Their custom logo creator allows for logo creation in under […]

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?

I would definitely call myself a dog person. I love dogs because they are always positive and happy to see you. They can sense when you are feeling down and comfort you. My dog Watson is hand down my best friend and has brought so much joy to my life. Being so close to my […]

I am always on the lookout for great thought experiments. I love them, and I can often use them for metaphors for affiliate program management. It’s a great teaching tool, a lot of fun to talk about, and a great way to merge two really fun topics. While I am not a big fan of […]

There are tons of affiliates out there, so getting the right publishers in the program will be instrumental in the success of the channel, similar to lifting weights properly.

I was speaking with an advertiser the other day, and they asked about how non-traditional affiliates fit within the affiliate program. It’s a great question, and one that we get often. The reason it’s a great question is that often there is an untapped segment of affiliates who can help with more than just driving […]

Gotta love the spring and summer time. Which means it’s time to bust out my smoker! Although bar-be-que’n is fun, there is just something about smoking foods, that get’s me all giddy. The process is lengthy, and you have to have a well-thought out approach to ensure you achieve the right taste, texture, and smoke. […]

Holding yourself accountable in both professional and personal situations will transform your life and your relationships with those around you. If you aren’t familiar with the term accountability, a simple way to think about it is a mindset where you acknowledge the role you play in certain outcomes (positive or negative) instead of thinking things […]