affiliate marketing

The Journey Continues: Influencer Test (Part 2)

Last month, I wrote about how I wanted to investigate if Influencer Marketing was nothing more than smoke and mirrors (Part 1 Marketing Influencer: Friend or Foe?). I compared it to Dorothy in The Wizard of Oz and how, thanks to Toto, she and her companions uncovered that the Great and Powerful Oz was nothing …

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Omni-Channel Marketing – How Do Affiliates Fit?

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?

Lessons I’ve Learned from My Dog that Apply to Affiliate Marketing

I would definitely call myself a dog person. I love dogs because they are always positive and happy to see you. They can sense when you are feeling down and comfort you. My dog Watson is hand down my best friend and has brought so much joy to my life. Being so close to my …

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How Einstein’s Riddle Explains Channel Diversification

I am always on the lookout for great thought experiments. I love them, and I can often use them for metaphors for affiliate program management. It’s a great teaching tool, a lot of fun to talk about, and a great way to merge two really fun topics. While I am not a big fan of …

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How to best utilize affiliate/vendor partners – A total Ecommerce perspective

I was speaking with an advertiser the other day, and they asked about how non-traditional affiliates fit within the affiliate program. It’s a great question, and one that we get often. The reason it’s a great question is that often there is an untapped segment of affiliates who can help with more than just driving …

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How Taking Accountability Will Improve Your Work and Personal Life

Holding yourself accountable in both professional and personal situations will transform your life and your relationships with those around you. If you aren’t familiar with the term accountability, a simple way to think about it is a mindset where you acknowledge the role you play in certain outcomes (positive or negative) instead of thinking things …

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