Performance Marketing News

The conversion funnel helps illustrate a consumer journey from awareness to conversion. This is what made marketing “click” for me, and led me to pursue a career in the industry. Fast forward 10 years and I still use it to identify different marketing objectives I want to accomplish. Like a machine, the funnel has multiple […]

Your company just landed a new client, congratulations! The next thing you do will set the tone for what is hopefully a long, profitable relationship. The first call, or kick-off call, is crucial to building trust and creating a great environment to work with your new client. How do you make sure that you crush […]

For 7 years we have been developing our own reporting, CRM and task management tool we call Chloe.  For those “24” fans, you’ll recognize where we got the name. It’s been a fun, exciting, frustrating and invigorating project.  Our team has been using this to manage affiliate programs for years.  And from time to time […]

Everyone has that one favorite recipe they love to make. You know the one – you can make it in your sleep. No need to measure ingredients. You can alter it a smidge, but your culinary confidence is solid.  It’s your ‘go to’ meal when friends pop over or when you head out to a […]

Social influencers have been a hot topic in the affiliate industry as of late. Search just about any vertical and you’ll find thousands of social influencers. We’ve personally seen how they increase brand awareness, but the cost to work with them has gone up recently as well. With so many influencers out there, how do […]

Working BOTH sides of the table: A Brand and an Influencer Definition of “Tug-of-war”: Firmly dig your feet into the ground when you pull. Use your arm muscles and leg muscles to pull as hard as possible. When told to ‘pull’, do so in unison. No one person, no matter how strong, can win a tug […]

Many clients we work with wonder if they should add another network to their affiliate program to allow them to reach more affiliates and, in turn, increase sales. While there are certain cases where multiple networks can add value, the majority of the time multiple networks add unnecessary admin work and raise costs without actually […]

Many affiliate programs utilize a tiered commission structure, continue reading to learn why this may be giving money away and how to spend more effectively...

The impact social media has had on society is undeniable. For most it is the first thing we check when we wake up and the last thing we check before we go to bed. Ah yes, social media may consume our lives but no matter where you stand on the subject it has been a […]

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?