Performance Marketing News

How do I optimize in Q4 without a paid placement budget? This can sometimes be a difficult question to answer when some VIP Affiliates will only give you prime real estate on their site in exchange for a flat fee. Luckily there are several optimization tactics that can be used to gain additional exposure in […]

How are you measuring your affiliate channel’s performance? This question has come up quite a bit over the last week as our team shares with each other and our clients’ experience some amazing growth numbers. Black Friday and Cyber Monday YoY comparisons have been shouted across the office and on Slack with excitement! 300% growth, […]

You just brought your new baby home from the hospital. You’re freaked out a little, but at the same time so excited and can’t imagine life before that day. You feed your new baby, change its stinky diapers, and hold it while it falls asleep every night. Determined effort over countless nights with little to […]

A cookie is just one or more pieces of information stored as text strings on your machine. When launching an affiliate program it’s important to get the fundamentals right. It’s also always a good idea to review the fundamentals every year or so. One of those items that you should pay close attention to is […]

Last month, I had the opportunity to represent JEBCommerce at CJU in sunny and unseasonably humid (did I mention HUMID?), Santa Barbara, California. I was very excited to attend as this was my first conference since starting at JEBCommerce last year. I must say it was an amazing experience and if you have never attended […]

Now that we are knee deep in the trenches of Q4 for 2015, what do you remember from the beginning, before the chaos started? Was it the aroma of having everything together and in its right place for the clients, or having loads of time to be able to try those new ideas? For me […]

It’s Sunday night. You’re laying in bed and trying to go to sleep. But you can’t. Your mind is racing, and you feel you can’t settle down for the night and fall asleep. You’re thinking about Monday morning at work. What you have to get done, what you are stressed about getting done, and maybe […]

Now that Q4 is upon us, you are no doubt reviewing your final plans to knock the last 3 months of 2015 out of the park!

Like a light switch or a faucet, you simply turn on the affiliate channel and sales flow like electricity to a bulb or water into your glass. It’s very much like paid search or even catalog marketing. You spend time “running the wires” or “hooking up the plumbing”, but once it is ready to go, […]

We are all excited when we get a new account at JEB! We cannot wait to show them our capabilities through our work and processes to maximize their program in order to realize growth. However, how many of you have had rough clients, upset or angry, because the expectations weren’t clear and they never fully […]