Performance Marketing News

No Effort Datafeeds – From Site to Platform with Zero Effort

By Jamie Birch

For 7 years we have been developing our own reporting, CRM and task management tool we call Chloe.  For those “24” fans, you’ll recognize where we got the name. It’s been a fun, exciting, frustrating and invigorating project.  Our team has been using this to manage affiliate programs for years.  And from time to time […]
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Leftovers anyone? Residual Income With Influencer Marketing

By Aida Ortiz

Everyone has that one favorite recipe they love to make. You know the one – you can make it in your sleep. No need to measure ingredients. You can alter it a smidge, but your culinary confidence is solid.  It’s your ‘go to’ meal when friends pop over or when you head out to a […]
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Choosing the Right Social Influencer

By Cody Hanson

Social influencers have been a hot topic in the affiliate industry as of late. Search just about any vertical and you’ll find thousands of social influencers. We’ve personally seen how they increase brand awareness, but the cost to work with them has gone up recently as well. With so many influencers out there, how do […]
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Negotiating a Tug-of-War

By Aida Ortiz

Working BOTH sides of the table: A Brand and an Influencer Definition of “Tug-of-war”: Firmly dig your feet into the ground when you pull. Use your arm muscles and leg muscles to pull as hard as possible. When told to ‘pull’, do so in unison. No one person, no matter how strong, can win a tug […]
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How Many Affiliate Networks Should I Have?

By Kristin Wardwell

Many clients we work with wonder if they should add another network to their affiliate program to allow them to reach more affiliates and, in turn, increase sales. While there are certain cases where multiple networks can add value, the majority of the time multiple networks add unnecessary admin work and raise costs without actually […]
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Tiered Commissions – The Good, the Bad, and the Wasting Money

By Geoff Marshall

Many affiliate programs utilize a tiered commission structure, continue reading to learn why this may be giving money away and how to spend more effectively...
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Promoting Your Affiliate Program On Social Media

By Cody Hanson

The impact social media has had on society is undeniable. For most it is the first thing we check when we wake up and the last thing we check before we go to bed. Ah yes, social media may consume our lives but no matter where you stand on the subject it has been a […]
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Omni-Channel Marketing – How Do Affiliates Fit?

By Geoff Marshall

The internet and various technologies have created an all-encompassing omni-channel, where consumers can find what they are looking to purchase in a brick & mortar location, via internet connected devices like the phone, laptop, tablet, desktop, and even smart watches! How does this affect your marketing efforts and where do affiliates fit?
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Creating SMART Goals For Your Affiliate Program

By Cody Hanson

Picture yourself, Monday morning rolls around and you head off to work. Like most, you grab your cup of coffee and start planning out the week ahead of you. Before you know it, Friday arrives, and you feel as though you barely accomplished anything during the week. Let’s face it, we have all been there […]
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Work/Life Balance: How My Life Has Changed for the Better Since Coming to JEBCommerce

By Melinda Park

Growing up, my grandparents owned a service station and quick mart in the little town of Sandpoint.  My grandfather would work long hours ensuring the family business was successful and able to not only provide for he and my grandmother but also my Dad and a handful of other employees.  My Dad worked hard to […]
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