Performance Marketing News

Check out The PMA's (Performance Marketing Association) handy glossary of 300+ affiliate marketing definitions, acronyms, and abbreviations. Free!

Buyer behavior, the economy and the affiliate channel is changing at a pace reminiscent of 2008-09. With a drastic change in consumer buying behavior, disruption to manufacturing and logistics and more, it is imperative that your affiliate program is able to pivot appropriately. We are talking about more than simply making sure your company stays […]

Did you know FMTC offers feeds for deals, special offers, last ship dates and more? Find out how FMTC can help you stay top of mind with publishers this holiday season.

Affiliate marketing is a large, dynamic, and global force. You many be surprised just how big it really is. Check out our findings here!

From the advertiser side, any ROI numbers, projected revenue or makegood promises that a publisher can make are what will sell your placements! Help us explore the different perspectives that can help making a placement calendar even easier for all parties.

Inheriting the affiliate channel can be a daunting prospect, but with a simple checklist and a secret trick you’ll be off to a running start!

Building strong affiliate relationships is key to success - here we break down five different ways to foster those relationships.

Thinking about beginning a career in affiliate marketing? This article outlines what to expect in the first three months!

As I finish out my first month here at JEBCommerce, I think back to how much has changed for me in these four short weeks. From the bustling environment of a martini bar to a desk and swivel chair, I can say quite a lot has changed and the difference in pace has created a […]

Creating a budget for your affiliate marketing program can be difficult and time consuming, but it doesn't have to be! Our CEO outlines how to create one and highlights the importance of communicating budget details to internal teams.