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Why Hire An Outsourced Affiliate Management Agency – Our 8 Part Series

Posted March 5, 2012 in ,
Last updated: September 1st, 2020

At the beginning of every year we receive a lot of inquiries about our fully outsourced affiliate management programs. Many of the questions are essentially asking if an OPM or affiliate management agency is the right way to go. To help address that question, we developed an 8-part series on just when to hire an OPM to manage your affiliate marketing program vs doing it in-house. Please feel free to let us know if you have any questions. We hope you find this helpful in your research process!

  1. Overall High Quality of Output: Because of the highly competitive nature of the affiliate marketing industry, outsourced firms must operate at a very high level simply to keep their clients satisfied.  Read More.
  2. Collaboration and Experience: Our industry is changing at an increasingly rapid pace. With the ad tax, and Pennsyvlania’s recent “reinterpretation” of their tax code, Google’s continued algorithm updates and many other concerns, it is vital that the person, or team, managing your affiliate program stays on top of all these issues.  Read More.
  3. Economies of Scale: Tell me if this has ever happened to you: You enter the quarter/year/month with a list of projects, campaigns and initiatives you need to successfully implement and complete. You enter the period with hopeful enthusiasm you structure your teams, resources and needs and begin to crack away at each item on your plan or todo list.  Read More.
  4. Exposure: The number of people on your team promoting and working your program is vital to its growth. Having a team manage your program allows for more relationships, more placements, more new business opportunities.  Read More.
  5. Speed and Flexibility: Outsourced firms can simply work faster. They have the ability to collaborate, pull in additional resources as needed, and delegate work to subject-matter experts. In-house staff, on the other hand, often must find solutions on their own, self-teach to fill any gaps in expertise, and sacrifice initiatives when resources get tight. Read More.
  6. Core Competency: In our ongoing series of hiring an OPM we discuss core competencies. Your core competencies to be precise. Your organization, department or organization is set up with a certain skillset, culture and talent pool.  Read More.
  7. Lower Costs: Did you know that according to an AffStat Report from 2008, a majority of good, experienced and high-performance affiliate manager can cost $120,000 or more? And that was almost 4 years ago. Now, how much would it cost for a team of two, three or even four? Read More.
  8. It’s Well Worth the Money: Is it worth it financially? Will this be profitable? What have others experienced? Will this add to my bottom line, or take away from it? If I engage with an agency will the sales generated through this relationship eclipse, surpass and extend beyond the cost of the relationship?  Read More.
Outsourcing the management of your affiliate program to an experienced and successful agency can help you exponentially more successful. Our core competency is affiliate marketing. It’s what our team does day in and day out. If you have questions on how we can help you grow your program today, don’t hesitate to contact us.

Call us to if you’d like to hear more

1(800) 208-6215 x111

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About the author

Jamie Birch


Connect with me on: Skype
Jamie is the owner and principal of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. This wide range of disciplines has enabled Jamie to excel as a business leader and JEBCommerce to realize a great level of success for its clients. Jamie cut his “affiliate marketing teeth” managing affiliate programs for many well known companies before spending several years at Coldwater Creek, a Top 5 nationwide women’s clothing retailer. While at Coldwater Creek, Jamie established and managed affiliate campaigns, email campaigns, and SEO campaigns – an opportunity that allowed him to develop many of the proven processes JEBCommerce successfully employs today. In recognition of his professional leadership, the affiliate marketing industry has consistently nominated him for Annual Pinnacle Awards over the years. In addition to individual accolades, JEBCommerce is gaining momentum within the Internet marketing industry and is experiencing positive, exciting growth. This is a direct result of Jamie’s positive leadership, integrity, and earned respect – from his clients and industry peers. Need a speaker for your next event? I can do that, too!