If you are still unclear on what the CCPA is and whether or not your business will be impacted, then make sure to read this post to learn how to be prepared for the future.
Bit short of your monthly (or yearly) revenue forecast? Or, maybe the affiliate program is new, and you really want to show what it can do. Better yet, your company found some extra marketing budget and gave it to you to increase e-commerce sales. Whatever the reason, we all find ourselves looking for ways to […]
Top Tips from Affiliate Marketing Leaders I am sure you have asked yourself or have been asked this question more than once this year – How do we increase sales in 2020? To answer this question, we asked industry leaders in the affiliate marketing channel how they plan to increase sales amidst ongoing changes. These […]
What drives e-commerce sales has changed quickly in just 6 months. In January, we looked back at what worked the previous year, added upcoming opportunities and potential trends and wrapped up with a “here’s what is driving e-commerce sales in 2020!” But that was 6 months ago. So much has already happened this year that […]
Who is keeping an eye on your brand trademark terms in paid search? Brand trademark terms are proven click-drivers, so you can bet other advertisers are looking for ways to use them. And they won’t be kind enough to ask your permission. Ad hijacking is when an affiliate runs ads that look identical to the […]
Success within the affiliate channel comes when you have consistent focus on the right things at the right standard, over time. But, how do you know what the right things are – especially right now? JEBCommerce withstood two events that greatly affected the affiliate channel: the.com bubble burst in 2001 and a recession in 2008. […]
Marketing managers are juggling a lot of channels and responsibilities. We are all trying to navigate the unknown – it is normal to feel overwhelmed or unsure of where to start. Jamie Birch of JEBCommerce shares his process to planning an effective weekly work plan. For affiliate marketing hours or anyone in general planning out […]
There are many new problems facing retailers during the Coronavirus pandemic. Some organizations (like the travel sector) are facing a lack of demand. Others are facing too high of a demand, creating strains on supply chains and inventory levels. This morning during JEB’s office forum, someone asked “what do we do about dwindling inventory levels? […]
Affiliate marketing is built for profitability. It is performance based as the advertiser pays the affiliate a commission only once a sale has been made. So you are never paying for “potential sales” or impressions. One of the reasons CMO’s love the affiliate channel is because of this high return on investment (ROI.) JEBCommerce wrote […]
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