Performance Marketing News

COVID-19 Motivation for Retail Marketing Managers

By Katie Winger

In this video, Jamie Birch from JEBCommerce, speaks to retail marketing managers and other professionals managing multiple channels (and life) during Covid 19. Every day brings new challenges. You may be burning the candle at both ends or you may have paused decision making unsure of where and how to begin. It may feel like …

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Affiliate Channel Innovation: How Retailers are Thriving during COVID-19

By Katie Winger

There are two ways people naturally react to a challenge: isolate or innovate. Within the affiliate channel there are thousands of innovators to work with at your fingertips. Instead of isolating, call your affiliates. They are on the ground with consumers and ready to innovate. As you read this, affiliates are testing offers, merchandising and …

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Should Retailers Pause Affiliate Programs during a Downturn?

By Katie Winger

Are you considering pausing or suspending your affiliate program?  While working at Coldwater Creek right after 9/11, I learned that the work we do as affiliate marketers helps people stay employed.  During that time I saw other channels like retail and catalog laying off employees, while those investing in the affiliate channel did not. I …

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How Retailers can Lower Commission Rates without Losing Affiliates

By Katie Winger

As markets fluctuate, one of the most common things retailers need to lower is their affiliate commission rates. When handled incorrectly, this change can lead to a reduction in performance – or worse affiliates leaving in droves and the downfall of an affiliate program. Affiliate commission rates are one of the first things marketing directors …

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5 Words to Strengthen Affiliate Relationships

By Katie Winger

In the following video, Jamie Birch from JEBCommerce, speaks to digital marketing managers about how to strengthen affiliate relationships. In response to the current market retailers are lowering commission rates to 0%, pausing affiliate programs or otherwise not acting as true partners with their publishers.  Put yourself in the mind of an affiliate. What does …

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How to Work with Coupon Affiliate Sites

By Morgan Hanigan

A marketing manager’s guide to coupon affiliate success. We saw during the 2008 recession that affiliate marketing is very important when an economy swings down because consumer behaviors change and traffic to online coupon sites increase. Even if you already have a solid network of influencers promoting your brand, there is more you can do …

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Amazon Cuts Commissions, Affiliates Here Is What You Can Do

By Taylor Weibert

With Amazon recently cutting affiliate commissions, now is the time to diversify your affiliate income stream. Our team put together a list of alternatives for affiliates to promote in light of this Amazon change.
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Looking to see how we beat our own launch forecasts for new clients?

By Jamie Birch

Scaling an affiliate program quickly is paramount, especially when you are paying an affiliate OPM to do the job. Check out this mini case study if you want to see how our agency scales programs quickly.
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How did we grow a program by 503% in the first 3 months?

By Jamie Birch

How do we generate more than 500% lift in the first three months? Check out this mini case study.
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Coupon Affiliate Marketing More Important as Economy Swings Down

By Jamie Birch

This has been a pretty tough year for our economy.  It seems that every headline is worse than the last and every industry is needing to switch gears fast. I’ve met, and know personally, so many that are affected by the slumping economy, either with jobs lost or just general business downturn, it can be …

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