Performance Marketing News

This subject can really bring about some heated debate.  I wouldn’t say it’s controversial, but there definitely seems to be specific “camps” comprising of a few different views on this subject.  I’ve had really interesting conversations about 1 vs many networks and even a few arguments (really, I’m sure there are better things for us […]

The Thanksgiving leftovers are pretty much gone, Black Friday has come and gone (hopefully you avoided the melee at your local Walmart) and Cyber Monday has now been extended through Wednesday.  Maybe it’s time now to start setting some goals for 2013?  As an affiliate manager, what types of goals should you be setting?  Now is a […]

The need for affiliate manager lessons and training has gotten more coverage this year than any other.  As our industry matures, we need more well trained individuals and great programs to train these affiliate managers.  It’s something that’s been lacking for a long time and one reason we developed the MyAffiliateCoach training series way back […]

We have been asked multiple times over the last week about planning for Q4 and what you should be doing to make it successful.  You’ll see in the words that follow, planning before November is one of the first things.  But it does bring up a good subject that I thought would be a great […]

A:  As much as you can B: As little as possible C: As much as your biggest competitor D: As much as you need to get attention E:  I have no idea that’s why I sent you this question in the first place   I’d love to say to you that it is A or […]

We are approached by many different kinds of advertisers each and every week.  One type that is consistently at our doorstop is the Business to Business category.  From cloud storage to graphic design, from crowdsourcing to html development and more, B2B advertisers are looking for ways to acquire new customers, increase revenue and grow their […]

We answer the "how many affiliates do I need" question, highlighting that success in affiliate marketing isn't solely about numbers but focuses on relationships, strategy, and consistent performance. Ditch the fixation on affiliate count and prioritize cultivating meaningful partnerships for lasting success.

We recently finished another round of our MyAffiliateCoach affiliate manager training, and without doubt this question was probably the very first one asked by every student.  “Jamie I need more loyalty affiliates.”  “Jamie, how do I find more mommy bloggers?”  “Jamie, where can I find more outdoor and pet type of affiliates?”  Let’s get one […]

Friday is always a good day to talk about things you’ll need to be doing next week. I like taking the last hour or so in the day outlining the things I need to get accomplished the following week.  Well, like I’m doing right now writing this blog.  One of the questions related to this […]

One of the most common questions we receive from our clients, and a significant percentage of advertisers looking to launch an affiliate program is whether or not they can restrict coupons and sales so that affiliates are not able to promote it. The short answer is yes.  But let’s ask the question that you are […]