S02E012Season 2 is coming back!
The second half of Profitable Performance Marketing season 2 is getting started! We’ve got great new guests and a bunch of new topics to cover. Be sure to check us out where ever you get your podcasts.
The Profitable Performance Marketing podcast
Jake Fuller, a 15 year veteran of the affiliate marketing space, talks to industry experts on all sides of the marketplace, affiliates, advertisers, networks and vendors. Discussions around affiliate marketing, incremental sales and anything related to running a profitable affiliate channel. If you are an advertiser with an affiliate program or thinking of starting one, this podcast is for you.
S02E011Getting Down to Reality (and whisky) with Chris Tradgett
Entrepreneur and industry long-timer Chris Tradgett joins Jamie from across the pond for a good natured, multi-themed discussion. Don’t miss it!
S02E010Managing Through Turbulence
Like so many, the pandemic tested our ability to react to sudden (and dramatic) change. Here’s the method we used to keep things together and moving forward.
S02E009Affiliate Marketing Strategies to Acquire New Customers
Everything you need for a robust new customer acquisition initiative is available within the affiliate channel. In today’s episode Jamie offers tips on laying the groundwork for success. If your brand could use an infusion of new customers, this one’s for you!
S02E008Don’t Remove Dormant Affiliates From Your Program
Removing unproductive affiliates from your program limits your future growth, masks other issues you may have with managing your affiliate program, and does more to harm your reputation and relationships within the industry, outweighing any benefit that might come from the practice.
S02E007Treasure What You Measure – KPIs in Business and Work-life
With the right tools, making predictions in business and work-life may just be possible. Listen in as Jamie reviews the application and importance of Key Performance Indicators (KPIs).
S02E006It’s Going to Be All Right, a Conversation with April Spigarelli
April and I talk about all things affiliate marketing, specifically the 7 rules she has for creating a quarterly plan as well as keys to building strong, profitable, and innovative relationships with advertisers.
S02E005Is Your Product Good Enough?
The race to the bottom game is one you probably can’t win. And why would you want to? Here’s another strategy that might help separate your brand from the pack. Listen now!
S02E004The Value of Building Relationships and Much More with Chris Park
Ready for a treat? Jamie talks shop with one of JEBCommerce’s own, Affiliate Marketing legend Chris Park. Listen in as they get into a variety of topics like running programs on multiple networks, dismissing affiliates, and the value of building relationships as the basis of Affiliate Marketing. If you only have time for one podcast this week, make it this one!
S02E0033 Changes Your Affiliate Program Needs to Work with Influencers
Want to insure your influencer relationships are successful? You won’t want to miss our latest episode outlining the 3 Changes Your Affiliate Program Needs to Work with Influencers. Listen now!
S02E002KPIs, Data, and Conflict in Marketing with Faheem Dayala
Tune in as Jamie interviews Faheem Dayala, Chief Digital Strategist at Shayr Digital. They cover pitfalls today’s marketers face, the necessity of setting relevant KPIs and data tracking, and what happens when data is scrutinized for its own sake.
S02E001Why You Can’t Afford Not to be in Affiliate Marketing
Looking to maximize marketing spend, reach new customers, or make your business more resilient? Listen up for 7 reasons why a robust affiliate channel may be the answer you’re looking for.
S02E000A New Season is Coming Soon!
We’re excited to announce that a new season of the Profitable Performance Marketing podcast is coming soon! We hope you’ll tune in for more great interviews and a new episode format we’re calling “solos” where we’ll tackle the topics you’ve asked us about. If there’s a burning question you’d like answered, let us know!
S01E036Finding Balance in the Work From Home Era with Karen Fong Snyder
Those fortunate enough to Work From Home (WFH) have benefitted in a variety of ways. However, the mid- to long-term effects on people and businesses are still unknown. Listen as Karen Snyder and I discuss some of these issues and more!
S01E035Diversity, Equity and Inclusion – A discussion with Michele Shelton CDP, CPC
On today’s episode of the Profitable Performance Marketing Podcast we talk about Diversity, Equity and Inclusion or DEI with Michele Shelton, CDP, CPC of www.micheleshelton.com.
S01E034Affiliate Marketing, the wage gap, the importance of flexibility and more with Julia Hochstein of Zoro
Today I sit down and chat with Julia Hochstein, Senior Affiliate Marketing Manager at Zoro.com. We talk about the wage gap, the importance of flexibility for working moms and affiliate marketing! Listen to this episode and join the conversation!
S01E033One Important Question to Ask as an Affiliate Manager with Matt McWilliams the Affiliate Guy
Today I talk with Matt McWilliams, long time friend, long time successful affiliate manager and now successful entrepreneur helping others turn their passion into profits. Matt is known as the AffiliateGuy and has managed very successful affiliate programs and helped thousands of individuals use affiliate marketing to earn a living. It’s a great listen and has lots of great tips for any affiliate manager.
S01E032Mike McNerney Publisher, Martech Record – Affiliate Marketing is good for democracy? And more!
Listen to today’s episode with Michael McNerney, Publisher at Martech Record. Want to know how affiliate marketing is good for democracy? Want to know if affiliate marketing is in its infancy or old age? Then definitely listen to today’s podcast.
S01E031Talking biscuits, football and affiliate marketing optimization tactics with Joe Sousa, Affiliate Manager, North America at Fanatics, Inc
From biscuits and cinnamon rolls and the Seahawks to a deep dive into affiliate optimization tactics. Those things and more in today’s episode with Joe Sousa of Fanatics. We talk about optimization and cultivating relationships with content producers and niche affiliates. Fanatics does it extremely well, so hear it from the experts!
S01E030Beth Kirsch – VP Marketing and Growth – Pipedrive – Lead Gen, B2B and International Affiliate Marketing
Beth Kirsch talks with us today about Global Digital Marketing, Affiliate Marketing, Lead Gen affiliate programs, B2B affiliate programs and more on today’s episode of the Profitable Performance Marketing Podcast.
